GoodBrother has ambitious Goals for the future of Nike's in-store experiences. Starting with content, we'd like to build and iterative experience strategy,
Nike retail environment, and engagement destination.
High-contrast black-and-white photograph of multiple birds in flight, shown as dark silhouetted forms against a light gray, slightly dirty background. Birds are captured mid-wing-flap, wings spread wide, overlapping and scattered across the frame with no clear focal point. Several birds are partially cropped at the edges of the image, creating a dense, chaotic composition. Strong motion blur is present on the wings, creating soft, smeared feather edges, while the bodies remain solid and readable as silhouettes.
The image has extremely heavy, coarse analog film grain covering the entire frame, resembling severely pushed high-ISO black-and-white film. Grain is dense, uneven, and dominant, clearly visible in both highlights and shadows. Tonal range is limited to deep blacks, mid grays, and muted off-whites with no clean whites. Contrast is raw and unstable, built on tonal mass rather than sharp detail. No background elements, no sky texture, no depth cues—flat, abstract, graphic composition. Experimental, art-house, print-texture–driven, intentionally rough and unresolved.